A common problem that a lot of newbie and sometimes even experienced copywriter faced is that they get the dreaded writer’s block. They do not know how to get started and end up staring at a blank page for ages.

If that is happening to you, fret not. It is actually very easy to get started. Let me show you how.
Before we get cracking on the copy, we have to put in place the general structure of a sales copy.

A general sales copy structure will go something like this:

1. Headline

Write an eye-catching headline that incorporates a benefit. Bring in curiosity if possible too. Tahoma and red are the best suited font and color for headlines. Why? Because red color stops you in your tracks the same way a red traffic light stops vehicles.

2. Sub Headline

Come out with a following sentence that complements that main headline.

3. Introduction
Write a story and outline the problems your prospects are facing. We then have to aggravate the problems.

4. Product Introduction
Talk about your product and how it can solve their desperate problem

5. Benefits & Features of Products and How It Can Benefit Your Prospects

List down the benefits in bullet points. Elaborate on them and bring in the emotional factor such as the greed, fear and hope of your prospect to make the benefits more compelling.

Be careful not to over-hype your product as it might project your product as a ‘scam’. You certainly do not want your prospect to think that way as it will definitely hurt your sales.

6. Testimonials & Credentials

Your testimonial have to be believable. It will be good if you can add in the home page and photo of the persons who give their testimonial. This is to show the readers that these people are actually real people.

If you have the necessary credentials, flaunt it.

These adds respectability to the product and enhances the trust between you and the prospect.

7. Bonuses

Bonuses adds on greater value to the product package and make the prospect feel that he is getting an absolutely irresistible bargain.

8. Offer

This is where you strike in your price and try to close the deal.

9. Money Back Guarantee

This is important as it reverse the risk for the prospect. You want to make him feel that there is no risk on his part at all when he makes the purchase.

10. Call to Action

Project some scarcity in your product by incorporating some limitation quality such as a time sensitive bonuses or discount. This is to induce urgency and compel the prospect to buy – not later but NOW!

11. P.S and closing remarks

P.S and P.P.S are important for re-affirming the value of the product and offer as well as reiterating the risk free offer.

You are almost there…

With the structure of the copy on hand, you can then proceed to tackle the sales letter component by component.
When the sales letter is broken down into manageable blocks, it is far easier to get started on the sales copy.

Another useful way to get started fast is having a swipe file of proven and successful sales copy on stand by.
Study these tried and tested sales letter and model after them. Note that I say ‘model’, not ‘copy’. Apply the strategies, modify and fit the wordings appropriately into the context of the product.

With a ready swipe file, you can cut short your work time, and ensure that you don’t start from zero base. I can stress enough just how useful a pack of swipe files are.

One very neat tool I use for storing swipe files is ScribeJuice’s SwipeManager. It allows you to easily to tag parts of the swipe sales copy such as the headline, bonus and guarantee. In addition, I can also add my in own notes.

When I’m writing a particular component of a sales copy and need a good reference, I can quickly refer to my tagged swipe files. Nifty!

So There You Have It…

Two quick way to get started on your copy – putting in place a proper sales copy structure used in tandem with swipe files references.

Just write away. It will not be perfect at first attempt. You can always come back and tweak later. Practice makes perfect!

 

Working from home and owning your own home based business has become the American dream for many people. Entrepreneurs strive to find the right home business solution that will allow them to retire quickly and enjoy their financial freedom. The fact is that 99% of them fail and never succeed with this venture. This is caused by lack of the right marketing knowledge and not enough time to manage their business. Now there is a new solution to that problem. Predator Marketing System is a company that launched on September of 2006 and brought a new kind of home based business that was going to change the way people make money online. Complete automation of an online business is what is going to allow people to succeed with this business. The main three factors of Predator Marketing System are traffic generation, lead generation, and automated process of closing sales.

Driving traffic to your website is what makes your entire business successful. You must be able to put your website in front of targeted prospects that are interested in the product or service you are selling. Without the traffic your business will never take off the ground and will fail. Most people do not even realize that running a home based business could be very difficult. The internet is highly saturated with all kinds of information and other people that are trying to make it, which is why it became so difficult to drive highly targeted traffic to your website. With Predator Marketing System this problem has been resolved. The system uses a well known company Veretekk to drive traffic to its website. Veretekk is a leading company in generating highly qualifying leads for home based business people. Imagine being able to own 20 lead capture pages that generate leads for your business 24/7. With Predator Marketing System you will be able to break through all the competition and put your website in front of the prospects that are willing to buy your product or service.

Lead generation is another main reason why most people fail with running their own online business. You must be able to connect with your visitors and make them contact you about your product or opportunity. Predator Marketing System uses state of the art lead generation systems to bring you prospects ready to buy and join your opportunity. Through varies traffic portals and highly sophisticated software you can generate leads for your home based business. Predator Marketing System developed a strategy to scan and filter out the bad leads from the good ones. This ensures a nice flow of your sales which brings you more profit right into your pocket.

Another main reason why people fail with their online business ventures is because they do not have the necessary skills to close the sale. Let?s be realistic, 99% of people do not how to approach the prospect and get them to buy whatever they are selling. This is the reason why many people get discouraged and simply quit their business. With Predator Marketing System you will have your own sales team. The team has been trained by some of the most successful speakers and closers. Now you don?t even need to talk to your prospects and get them to buy. You are going to have your own team of professionals that will do this for you.

Predator Marketing System is one of a kind marketing system that automates almost every aspect of running a successful online business. By being able to drive traffic, generate high quality leads, and close sales, anyone with no skills or marketing knowledge can finally succeed with making money on the internet. It?s like the missing puzzle has been just handed to you and now all you have to do is put it to work for you.

 

Like any Supply Chain, Retail Supply Chains have their own unique challenges. They’re different from the Supply Chains you might see in industrial companies or wholesaling companies and they have very different dynamics.

The retail supply chain is dealing with the consumer directly and the customer really is King. So everything in the retailer’s Supply Chain strategy needs to be focused on the customer, and of course the shareholders, that goes without saying. So what makes retail supply chains so different? Well that of course depends on the type of retailer we’re talking about, because the needs of hardware retailers will vary from those of a fashion retailer. But in general terms, retailers need to deal with; very broad product ranges, ranges that change, perhaps by season, possibly high levels of promotional activity, a broad supplier base, maybe some long supply lead times if there is a high degree of importing.

What all this means, is that the retailer’s supply chain needs to be very flexible, responsive and low cost if the market sector is highly competitive. In terms of customer value, there’s a bit of a cocktail that retail customers are looking for.

1.Price – This needs to be competitive.
2.Range – Can be very important, say in a hardware retailer, where the customer expects a 1 stop shop for all their needs.
3.Service – Customers will quickly go elsewhere if service is consistently poor.
4.Quality is a given.
5.Availability is probably one of the key customer expectations. Particularly for advertised or promotional products.
6.Convenience is also a key component.
7.The Brand can be important depending on the retail sector, and lastly
8.Fashion can play a key role.

So these are the ingredients of our customer value cocktail. Then there are the emotional aspects, such as in store look and feel. So for those managing the retail Supply Chain, delivering this cocktail of customer needs is the key to success, but doing it at the lowest possible cost. Read more..