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Channel 4 came on air with a new look on New Year's Eve 2004. The station's well known logo was retained but the new channel idents use "the very latest special effects techniques" to show the different elements of the logo converging to form the familiar '4' in a potentially infinite range of contexts. The idents were put together by the Moving Picture Company. Conceived by creative director Brett Foraker, the branding incorporates the original '4' logo in front of various familiar backgrounds, such as a cornfield, a high-rise estate and an urban street. The aim of the redesign is to "recapture the boldness and dynamism" of the channel's original logo from 1982 but in "a thoroughly twenty-first century way." "The new identity is a highly innovative piece of work that reflects Channel 4s unique values and once again puts us at the forefront of contemporary design," said Polly Cochrane, Channel 4's director of network marketing. "In 1999 we pioneered minimalist cool and...

Channel 4 came on air with a new look on New Year's Eve 2004. The station's well known logo was retained but the new channel idents use "the very latest special effects techniques" to show the different elements of the logo converging to form the familiar '4' in a potentially infinite range of contexts. The idents were put together by the Moving Picture Company. Conceived by creative director Brett Foraker, the branding incorporates the original '4' logo in front of various familiar backgrounds, such as a cornfield, a high-rise estate and an urban street. The aim of the redesign is to "recapture the boldness and dynamism" of the channel's original logo from 1982 but in "a thoroughly twenty-first century way." "The new identity is a highly innovative piece of work that reflects Channel 4s unique values and once again puts us at the forefront of contemporary design," said Polly Cochrane, Channel 4's director of network marketing. "In 1999 we pioneered minimalist cool and...

Channel 4 came on air with a new look on New Year's Eve 2004. The station's well known logo was retained but the new channel idents use "the very latest special effects techniques" to show the different elements of the logo converging to form the familiar '4' in a potentially infinite range of contexts. The idents were put together by the Moving Picture Company. Conceived by creative director Brett Foraker, the branding incorporates the original '4' logo in front of various familiar backgrounds, such as a cornfield, a high-rise estate and an urban street. The aim of the redesign is to "recapture the boldness and dynamism" of the channel's original logo from 1982 but in "a thoroughly twenty-first century way." "The new identity is a highly innovative piece of work that reflects Channel 4s unique values and once again puts us at the forefront of contemporary design," said Polly Cochrane, Channel 4's director of network marketing. "In 1999 we pioneered minimalist cool and...

In 1979, the Independent Broadcasting Authority was given responsibility for the fourth UK terrestrial TV channel. Channel 4 launched on November 02 1982 at 4.40pm with a preview of programmes coming up on the channel. The first proper programme was the word and numbers game 'Countdown', hosted by Richard Whiteley, at 4.45pm. From its inception in November 1982 until December 31 1992, Channel 4 had been a subsidiary of the IBA/ITC, funded by subscriptions levied on the ITV companies in exchange for which the companies sold Channel 4s airtime. Channel 4 had a statutory duty to provide information, education and entertainment; to appeal to tastes and interests not generally catered for by ITV; to encourage innovation and experiment and to have a distinctive character of its own. A wide range of programmes were to be provided, and minimum amounts allocated for news, current affairs, schools programmes and other programmes of an educational nature. Channel 4 made very few of the...

In 1979, the Independent Broadcasting Authority was given responsibility for the fourth UK terrestrial TV channel. Channel 4 launched on November 02 1982 at 4.40pm with a preview of programmes coming up on the channel. The first proper programme was the word and numbers game 'Countdown', hosted by Richard Whiteley, at 4.45pm. From its inception in November 1982 until December 31 1992, Channel 4 had been a subsidiary of the IBA/ITC, funded by subscriptions levied on the ITV companies in exchange for which the companies sold Channel 4s airtime. Channel 4 had a statutory duty to provide information, education and entertainment; to appeal to tastes and interests not generally catered for by ITV; to encourage innovation and experiment and to have a distinctive character of its own. A wide range of programmes were to be provided, and minimum amounts allocated for news, current affairs, schools programmes and other programmes of an educational nature. Channel 4 made very few of the...

now Grndcntrl2MajorTom2 said to download these idents. In 1979, the Independent Broadcasting Authority was given responsibility for the fourth UK terrestrial TV channel. Channel 4 launched on November 02 1982 at 4.40pm with a preview of programmes coming up on the channel. The first proper programme was the word and numbers game 'Countdown', hosted by Richard Whiteley, at 4.45pm. From its inception in November 1982 until December 31 1992, Channel 4 had been a subsidiary of the IBA/ITC, funded by subscriptions levied on the ITV companies in exchange for which the companies sold Channel 4s airtime. Channel 4 had a statutory duty to provide information, education and entertainment; to appeal to tastes and interests not generally catered for by ITV; to encourage innovation and experiment and to have a distinctive character of its own. A wide range of programmes were to be provided, and minimum amounts allocated for news, current affairs, schools programmes and other programmes of...

Setting trends in tv branding once again, and Channel Four looks to stripes and the '4' now in a square...

Setting trends in tv branding once again, and Channel Four looks to stripes and the '4' now in a square...

Setting trends in tv branding once again, and Channel Four looks to stripes and the '4' now in a square...

Setting trends in tv branding once again, and Channel Four looks to stripes and the '4' now in a square...